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Why are cookies necessary? Cookies are indispensable to ensure user-friendly web services. They enable a much faster and easier interaction between the web user and the website. Thanks to cookies, the website remembers an individual user’s preferences and experiences, which saves time and makes browsing the website more efficient and user-friendly. Each time a new user visits the online shop, the company assigns them an identification cookie, which is used to identify the user, monitor their shopping cart and ensure traceability – the data is only stored in the server’s memory for the duration of the online store visit and is deleted after one hour of activity. The company may also store some permanent cookies on the user’s personal computer, such as user identification number in encrypted form.
This allows the company to recognize the user when they visit the online store a second time or so save the user’s reviews, so the user knows what items they have already reviewed. Indirectly, Google Analytics external cookies that serve to analyse site visits may also be saved on the user’s computer.
The company may use this information in an anonymized summary form for statistical analysis purposes. To ensure online safety, the company also collects IP addresses that the users use to access the website.